Tesla expands its virtual sales presence with remote test drives

Tesla expands its virtual sales presence with remote test drives


Tesla is expanding its new sales strategy of using virtual sales advisers with remote test drive locations to Europe.

In the summer of 2021, Electrek exclusively reported that Tesla was implementing a new sales strategy. At the time, we reported that the main changes were that the automaker was moving away from high-rent locations in malls and shopping districts in favor of delivery centers and remote test drives.

The strategy is again focused on online sales, but Tesla has recognized that physical presence is still necessary to enable test drives.

When someone used to place an order for a Tesla vehicle online in North America, the customer was assigned a “Tesla Advisor” at their local store to help manage the process leading up to the delivery.

Instead, Tesla started to assign orders to “virtual sales advisors” not assigned to any specific stores, and customers could go to cheap remote test drive locations with Tesla vehicles in parking lots.

The company has been gradually implementing this new strategy in North America. Tesla has now expanded its strategy to Europe with its first remote test drive hub location in Sweden:

Tesla explains the simple process of using the location:

Book an appointment at http://tesla.com → call us when you’ve arrived → we remotely unlock the vehicle for you & walk you through the basics → test drive for 30 mins → drop off vehicle at the same location.

This enables Tesla to operate these locations with very few staff. The company simply needs to make sure those vehicles stay clean and charged.

When we first reported on the new strategy in 2021, sources told Electrek that Tesla was already seeing some success with the first few locations in the US.

Now that the company is expanding this strategy in Europe, we have to assume that the automaker is happy with it and has decided to implement it in new markets.

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Truck drivers don’t believe Tesla Cybertruck is a ‘real truck’

Truck drivers don’t believe Tesla Cybertruck is a ‘real truck’


A new survey of American truck drivers shows that many of them are getting ready to go electric, but the majority of them don’t even believe Tesla Cybertruck is a “real truck.”

American Trucks is behind the survey and described its intention with it:

While electric vehicles have been in high demand in recent years, electric pickup trucks have taken longer to hit the market. Now that we’re starting to see more models available, which ones are people most excited about, and what do current truck drivers think of them? We surveyed hundreds of Americans, both truck owners/drivers and non-truck owners/drivers, to find out.

Historically, truck drivers have been more resistant to the electric transition, and there’s a good reason for that.

While range is becoming a nonissue for most passenger vehicle use, if you are using your truck to actually do work, like pulling a heavy trailer, it will indeed limit your range greatly.

The survey shows that 35% of truck drivers are considering going electric this decade and most of them over the next five years:

Here are the most popular electric pickup trucks that current truck drivers are most excited about:

  1. Ford F-150 Lightning
  2. Tesla Cybertruck
  3. Chevrolet Silverado EV
  4. Toyota Tacoma EV
  5. Rivian R1T
  6. GMC Sierra EV
  7. Canoo Pickup Truck

Interestingly, the survey also included nontruck drivers. If you isolate them, the Tesla Cybertruck becomes the most anticipated electric pickup truck:

  1. Tesla Cybertruck
  2. Ford F-150 Lightning
  3. Toyota Tacoma EV

The difference seems to be that truck drivers don’t see Cybertruck as a “real truck.”

Of the truck drivers surveyed, 56% answered no to the question: “Do you think Tesla’s Cybertruck is a ‘real’ truck?”

Tesla is saying that the Cybertruck is going into production this summer, but most truck drivers surveyed believe it is still at least two years away.

Truck drivers are looking for longer ranges, more charging stations, and faster charge times to help convince them to go electric.

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Tesla Pro Tip: Avoid Garage Lockouts with HomeLink

Tesla Pro Tip: Avoid Garage Lockouts with HomeLink


Posted on
March 20, 2023
by
Peter McGuthrie

One major benefit of owning a Tesla is the ability to avoid garage lockouts with the use of HomeLink. Whether used as a backup to your garage door code, or as your primary way of parking in the garage, HomeLink is an important feature for Tesla owners, and it makes it easy to get into the house when you need to.

Above: (Image: Casey Murphy / EVANNEX).

Conveniently, you can also use HomeLink to someone else into the garage when you aren’t home, making it versatile for friends and loved ones, deliveries and more.

Read this week’s Tesla Pro Tip from Erwin Meyer at EVSpeedy.com below to learn how to use HomeLink, whether for yourself or someone else.

Tesla Garage HomeLink Tip

If you have a Tesla, Garage, and Homelink, this tip might save you from getting locked out of your house. If your front door has a code to be unlocked and it is accidentally locked or jammed, you can open and click on the Tesla App > Controls > Homelink. This way your garage door will open, and you’ll be able to enter your home from the garage’s side. You can also let a neighbor or delivery guy put packages in your garage when you’re not at home so that they’re not left on your doorstep.

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You can find this and even more Tesla Pro Tips at EVSpeedy.com.

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Tesla’s Next Gigafactory to Land in Mexico: Elon Musk

Tesla’s Next Gigafactory to Land in Mexico: Elon Musk


Posted on
March 20, 2023
by
Iqtidar Ali

Tesla CEO Elon Musk announced the company’s newest Gigafactory location at the company’s recent Investor Day event, set to build the company’s next-generation vehicle. The North American factory will be built in the northeastern state of Nuevo León, as announced after reports pointed to the region for months.

Above: A Tesla Supercharger (Image: Casey Murphy / EVANNEX).

“Yeah, we’ll have a, you know obviously have a grand opening and groundbreaking and what not but we’re excited to announce that the next Tesla Gigafactory will be in Mexico near Monterrey,” Musk said before the Investor Day Q&A session. “So, super excited about it.”

The news came after Mexican President Andrés Manuel López Obrador and other officials had already reported on Tesla’s plans to build the factory prior to Investor Day. According to one Mexican government official, Tesla plans to invest $5 billion for the development of the ultra-large new factory outside of Monterrey, Reuters reports.

Elon Musk’s announcement was accompanied by a concept image of Gigafactory Mexico. The theme of Giga Mexico appears to follow the same design pattern as other Tesla Gigafactories.

Last year, Musk also visited officials in Monterrey and other parts of Nuevo León, suggesting that the company could be looking to the region for its next factory.

Musk also cleared any doubts in the minds of investors at the Giga Texas event, stating that Giga Mexico will significantly supplement Tesla’s global production. Even with the new Gigafactory, the automaker’s leaders assured shareholders that Tesla doesn’t plan to shift any production load away from its factories in Fremont, California or Austin, Texas.

“To be clear, this is not moving output from anywhere to anywhere, it’s simply about expanding total global output,” Musk stated.

If we closely look at the Gigafactory Mexico concept design image on Tesla’s website, we can see an easily-visible easter egg — the tagline saying “Manufacturing Next-Gen Vehicle.” This could be referring to a highly-anticipated Tesla hatchback that’s smaller and more affordable.

In 2020, when Tesla started preparing to build Giga Berlin, Musk hinted that a new Tesla Design Center would be made at this location, with the primary task of creating the affordable Tesla hatchback EV.

Tesla’s shares fell following the event, as many analysts and shareholders expressed hopes for more specific details about a new car design. At the time of writing just after the event, Tesla was trading at $190 — or slightly lower than the previous day’s close of $191.30.

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Written by: Iqtidar Ali. An earlier version of this article was originally published on Tesla Oracle.

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Tesla finally starts rolling out Full Self-Driving Beta v11

Tesla finally starts rolling out Full Self-Driving Beta v11


Tesla has finally started the broad rollout of Full Self-Driving Beta v11, a significant update that is Autopilto with the Full Self-Driving Beta software stack.

Tesla FSD Beta v11 is both an exciting and scary step as it is supposed to merge Tesla’s FSD and Autopilot highway stacks.

FSD Beta enables Tesla vehicles to drive autonomously to a destination entered in the car’s navigation system, but the driver needs to remain vigilant and ready to take control at all times.

Since the responsibility rests with the driver and not Tesla’s system, it is still considered a level 2 driver-assist system, despite its name. It has been sort of a “two steps forward, one step back” type of program, as some updates have seen regressions in terms of driving capabilities.

Tesla has frequently been releasing new software updates to the FSD Beta program and adding more owners to it.

Since the wider release of the beta last year, there are currently over 400,000 Tesla owners in the program in North America – virtually every Tesla owner who bought the FSD package on their vehicles.

However, the bulk of these owners had yet to receive significant FSD beta updates as Tesla was supposed to release v11 to the fleet in November 2022, but the update has been stuck in testing within Tesla’s closed fleet since then.

The update is an important step because it includes many new neural networks, as Elon Musk stated. But from a consumer perspective, it’s also important because it is expected to merge Tesla’s FSD Beta software stack primarily used on roads and city streets with Tesla’s Autopilot software stack, which is used as a level 2 driver assist system on highways.

It has been delayed several times, but it finally went to a closed beta release last month. Tesla is slowly releasing it to more beta testers, but it had yet to go to a broader release.

CEO Elon Musk kept saying that it is about a week away from a broader release since last month, and last week, he said it was coming this weekend.

This time was the right one. Tesla has now started to propagate FSD Beta 11.3.2 (2022.45.11) to more vehicles this weekend.

Tesla owners with FSD Beta across North America are reporting having received the update over the weekend. However, you don’t have to panic if you haven’t received it yet. It seems that while Tesla has started a wider rollout, the update is still being gradually deployed.

As usual, be careful testing the new software. You should always keep your hands on the steering wheel and be ready to take control at all times.

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Tesla rivals in China are aggressively cutting prices to boost sales: report

Tesla rivals in China are aggressively cutting prices to boost sales: report


China is the world’s largest auto market, both in demand and supply. It is then no surprise that automakers such as Tesla, as well as its rivals, are doing what they can to ensure that they attract the most number of consumers as possible. Among the strategies being adopted by automakers are aggressive price cuts, which Tesla implemented in January. 

As per a recent report from The Wall Street Journal, carmakers and dealerships in China are slashing prices amidst the automotive sector’s continued slump in the country. This slump has affected veteran carmakers, such as Ford and Volkswagen, which rolled out promotions for its EV lineup, and General Motors, which has started reducing the prices of its combustion-powered vehicles. 

The Chinese auto market is extremely competitive. Even Tesla, which commands the EV industry in the United States by a wide margin, has found itself amidst steep competition against local Chinese automakers such as BYD. Even today, Tesla China’s weekly insurance registrations are below those of BYD, whose NEV sales — which include hybrid vehicles — eclipse the American EV maker. Amidst this environment, legacy automakers have initiated efforts to drive demand.

As per online sales promotions, Ford is offering a discount of approximately $6,000 on its Mustang Mach-E until the end of April. The standard variant of the battery-powered SUV can be purchased for as low as $31,000. This pricing strategy could be a response to the vehicle’s sales figures. In February, only 84 Mustang Mach-Es were sold in China, a substantial decline from the approximately 1,500 units that were sold in December, as per industry data. 

Volkswagen is in the same boat. The company’s joint venture with the Shanghai government stated that it would lower the prices of 20 gas-powered and electric models until the end of April, with discounts ranging from approximately $2,200 to $7,300 per vehicle. The German automaker had lowered the price of its electric ID series by almost $6,000, as per a social media post earlier this month by the automaker’s joint venture with state-owned FAW Group. 

General Motors, for its part, has rolled out discounts for its combustion-powered vehicle lineup. Several Cadillac dealerships have launched temporary discounts of around 25% on the CT5 sedan, a combustion-powered car. As per industry data, General Motors’ joint venture sold almost 2,200 units of the model in China last month. However, GM’s brands have lost market share in the country in recent years.

Since implementing incentives for buyers in 2010, China has become the largest market for electric vehicles and plug-in hybrids worldwide. Despite a 23% increase in sales of these vehicles over the last two months compared to a year earlier, purchases of vehicles with internal combustion engines have seen a decrease of almost 30%, resulting in an overall decline in sales.

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

Tesla rivals in China are aggressively cutting prices to boost sales: report










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